What does quality content have to do with the wave of privacy laws that are hitting the market? On the surface they seem like two completely unrelated topics, but bear with me for a minute. Consumer privacy laws like the California Consumer Privacy Act (CCPA) provide the mechanisms by which consumers can request and enact more control over their personal data being collected and sold. These laws are a reaction to the high-profile data breaches that have happened over recent years. For marketers, these regulations pose a risk because consumer data fuels everything from attribution, personalization and demand-gen through paid media.
