No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”.
Moreso, statistics have it that storytelling can boost conversion rates by 30%. Even 62% of B2B marketers hold storytelling in high regard as an effective content marketing tactic.
Since marketers trust the power of storytelling so much, there must be something to it, right?
This article will be aimed at studying exactly what makes storytelling an insanely effective content marketing tool.