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According to Demand Metric, content marketing generates three times more leads than outbound marketing and it’s about 62% less costly. As a B2B brand, if you want to attract more leads to your business and spend less to do so, you should leverage content marketing.
In this post, you will learn how to create a B2B content marketing funnel that gets you a high return on investment in the long run.
Let’s dive in.
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