Technology continues to push the boundaries of what’s possible for marketers. While most marketing executives understand that software can drive growth, not everyone is familiar with the underlying technologies that power the latest tools.
That’s okay because your job is to put software to work, not put it together. But a basic understanding of how some of these tools work can allow you to make better decisions about where to invest your budget. With that in mind, let’s take a look at one technology that is typically accompanied by a lot of hype but little clarity: deep learning.