More than half of marketers say blog content creation is their top inbound marketing priority, according to HubSpot. The same company found 24% of marketers struggle to identify the right tools and technologies for their needs.
So there is the conundrum: loads of content to produce, choosing the right tools. Two major content technologies include Web Content Management systems (WCM) and Content Marketing Platforms (CMPs). Seasoned marketers know full well about those platforms, but which are the right to leverage for your brand’s needs and your particular content campaigns? Not the easiest question to answer.