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How RCS Chat Will Impact Marketing

August 16, 2019

Via: CMSWire

More than three in four mobile devices are running Android, yet the operating system doesn’t have a default SMS alternative like iMessage. With Google taking over the rollout of RCS for Android users, the future of this SMS replacement looks promising.

Companies that currently use SMS for marketing and internal collaboration are asking how the rollout of RSC Chat will alter their strategies, those in the know share their thoughts.

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