Delivering exceptional customer experience can result in escalated sales and strengthened loyalty. It’s what every company strives for, so why are so many customers still disappointed?
Call it an implementation disconnect: companies tout the latest technologies without focusing enough on the experience spectrum, or maybe it’s the result of a limited understanding of what it takes to deliver truly rewarding experiences.
Many companies are beginning to accept the importance of speed, relevance, convenience and consistency for improving customer experience, but content still baffles most.
