Visual content marketing continues to grow in importance year after year. Video has been the top form of media used within content marketing for two years in a row, according to Hubspot. Further, people watched more than 12 billion minutes of video in 2020.
Whether its increasing sales, driving web traffic or starting social media conversations, visual content and assets are crucial components of a content marketing strategy. But such assets are only useful if they’re properly managed and accessible when needed. Enter Digital Asset Management (DAM) platforms. This critical piece of technology was initially conceived as a way for businesses to store, tag, and identify their digital assets — particularly visual content. First-generation DAMs allowed for more efficient use of a company’s digital assets than previous solutions.