Tag: AI

September 18, 2023

X’s “X Premium” subscription program, formerly known as “Twitter Blue”, hasn’t been the solution that Elon Musk had initially hoped when he re-pitched the initiative late last year as a means to combat bots in the app, while also providing […]

September 13, 2023

LinkedIn continues to lean into generative AI, this time via new AI elements for Sales Navigator, which will make it easier to search for information, and connect with leads, through the use of more conversational language and summaries. As you […]

September 12, 2023

Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content behaviors, the use of AI, and more. Sprout surveyed over […]

September 11, 2023

Artificial intelligence (AI) isn’t sci fi like you see in the movies — not yet anyway, and it probably won’t be for a long time. But because so many futuristic, cyberminded depictions are out there about AI, it’s important to […]

September 7, 2023

Meta has published a new guide to its various automation and generative AI ad tools in order to help marketers prepare for the upcoming holiday season. The 16-page guide covers all of Meta’s evolving AI ad tools, including its Advantage+ […]

August 29, 2023

People have started to turn to AI tools as frequently as they do Google for search queries. Much of the online buzz focuses on content, a key component of SEO strategy. However, marketers are beginning to ask whether they can […]

August 16, 2023

YouTube’s testing a new process that will highlight key concepts covered in education-focused videos, and will provide more information about these specific elements in-stream, in order to enhance the learning value of the content. The new system aims to provide […]

August 10, 2023

Artificial intelligence is a valuable tool that significantly more companies have started to incorporate into their content practices in this past year alone. But companies should remember that not all generative AI solutions are created equal. Content teams are learning […]

July 25, 2023

In the dynamic digital marketplace, predictive analytics in ecommerce is becoming the cornerstone of ecommerce evolution. With the power to anticipate customer behavior and preferences, this disruptive technology arms businesses with tools that reengineer their interactions with customers. Creating a […]

July 20, 2023

Robust search engine optimization relies on the latest technology and tools. What follows are 10 recent releases and upgrades from SEO tech providers. SEO Product Releases Ahrefs launches Web Explorer. Ahrefs’ new Web Explorer uses the platform’s own search engine, […]

July 18, 2023

E-commerce, short for electronic commerce, refers to buying and selling goods and services over the Internet. Over the past few years, it has transformed how businesses operate—and revolutionized the shopping experience for consumers worldwide. In today’s digital age, e-commerce has […]

July 14, 2023

Hovewer, ChatGPT is not a replacement, but a significant enhancement tool for marketing processes, bringing efficiency gains and powerful insights through pattern detection in large data sets. ChatGPT could also shift the landscape of SEO and digital marketing. With the […]

July 12, 2023

In a recent conversation between Jen Evans of B2B News Network and Neil Patel, a renowned entrepreneur and digital marketing expert, several topics emerged regarding the ever-evolving landscape of artificial intelligence (AI) and its impact on the field of marketing. […]

July 6, 2023

We are living on the cusp of an AI revolution in customer experience management, as companies brace for a future where AI technology — such as machine learning, chatbots and lately generative AI — will supercharge contact centers and frontline […]

July 5, 2023

Intelligent process automation (IPA) blends artificial intelligence, computer vision, cognitive automation, natural language processing and machine learning with robotic process automation to enable advanced decision-making automation. IPA excels in customer service, document processing, handling unstructured data and data-driven decision-making. When […]

June 30, 2023

From customer service chatbots that respond to customer questions and handle multilingual inquiries, to tech that provides hyper-personalized recommendations, automates processes and reduces fraud, AI-augmented tools save human workers precious time by streamlining the shopping experience and handling the “grunt […]

June 28, 2023

Artificial intelligence (AI) in marketing has captivated experts, as they continue to leverage the combination of human creativity and intelligent tech to better learn, understand and engage with the customer at an individual level. The creation of hyper-personalized online experiences […]

June 27, 2023

In the ever-evolving landscape of customer service, companies are leveraging artificial intelligence to pioneer preemptive solutions. Today, Frame AI, the AI-powered customer experience intelligence platform, unveiled some product enhancements exclusively to CMSWire. Frame AI’s software analyzes human interactions and harnesses […]

June 27, 2023

What is digital first? It isn’t an afterthought or an add-on. It’s about embracing digital interaction with your customers. It’s the primary mechanism for reaching whatever audience you’re trying to reach wherever they are — whether on a website or […]

June 14, 2023

Google’s AI push continues with two new AI-driven means for maximizing campaign performance, especially of video-based campaigns. Demand Gen and Video Views campaigns arrive a month after Google unveiled new updates to its AI chatbot Bard, equipping it with virtual […]