Tag: AI

June 14, 2023

Google’s AI push continues with two new AI-driven means for maximizing campaign performance, especially of video-based campaigns. Demand Gen and Video Views campaigns arrive a month after Google unveiled new updates to its AI chatbot Bard, equipping it with virtual […]

June 13, 2023

Artificial intelligence is upending search engines. While Google and Bing are integrating AI chats, impressive startup providers are emerging. Here are four AI-driven search engines for content creators. AI Search Engines for Writers Perplexity generates streamlined, AI-based search results with […]

June 9, 2023

The digital marketing landscape is evolving rapidly, with artificial intelligence (AI) at the heart of this transformation. As we look towards 2023, it’s clear that AI will play an increasingly important role in B2B marketing, offering new ways to reach […]

June 2, 2023

It’s impossible to avoid it. The Artificial Intelligence (AI) boom is here. We’re seeing myriad articles about AI regulation and the potential AI holds for industries in the news on a daily basis. In the corporate world, business leaders are […]

May 24, 2023

As economic headwinds persist, chief marketers are feeling the impact, left to balance lofty brand ambitions with narrowing budgets. According to Gartner, 75% of CMOs feel heightened pressure to “do more with less” to drive profitable growth this year, however, […]

May 23, 2023

Fintech companies are using chatbots and virtual assistants to provide personalized and interactive financial guidance to customers, helping them make better financial decisions and improve their financial literacy. These AI-powered platforms, merging technology with the human touch, are increasingly becoming […]

May 11, 2023

Generation Z, the group of people born between 1997 and 2012, is the largest and most diverse generation in history. They are also the most digitally savvy and socially conscious consumers, with high expectations and a low tolerance for poor […]

May 10, 2023

With the opening keynote of Google I/O less than an hour away, news outlets are already leaking reports of the big announcements to come during the annual developer conference that begins today at 1 p.m. EST. Google’s Upcoming AI Updates […]

May 5, 2023

Seems that LinkedIn is not stopping at adding AI-generated profile summaries and job descriptions, with the professional social network now also experimenting with generative AI feed posts, via suggestions within the composer. As you can see in this example, shared […]

May 3, 2023

While it would be nice if we could provide every customer with their own personal concierge during the buying and post-purchase journey, for all but a handful of brands that simply isn’t possible. What’s more, not all customers even want […]

April 28, 2023

According to a March 2023 Statista report, the global artificial intelligence (AI) market is valued at $142.3 billion dollars. In recent years, the ecommerce industry has undergone a significant transformation, thanks to the rapid advancements in AI and machine learning […]

April 27, 2023

The customer journey, ecommerce and the overall shopping experience has already been forever changed by artificial intelligence (AI) and machine learning. After all, most of us are not surprised to see personalized recommendations pop up along the digital journey. The […]

April 27, 2023

Klarna’s new features see the brand trying to give retailers, creators and shoppers additional incentive to use its app, arriving as mobile shopping continues to gain traction. Perhaps the buzziest of the new features, the AI-powered shopping feed is powered […]

April 25, 2023

There’s a certain — very passionate — group of people on the internet who believe AI chatbots should make their money from advertising. I know this because I heard from them last week after I suggested chat would need a […]

April 20, 2023

Success on ChatGPT depends on the prompt. What follows are 29 favorite prompts for search engine optimization. Consider these as ideas to test and refine for your own circumstance. And for any prompt, remember a few tips: ChatGPT can now […]

April 19, 2023

Today, Snapchat held its annual Partner Summit, where it previewed a range of new updates and tools, and shared new stats on usage trends, evolving behaviors, and more. And there’s a heap to get through – first off, Snapchat provided […]

April 19, 2023

Another blow for Twitter’s ad business, with Microsoft announcing that it will be removing Twitter from its Digital Marketing Center management element, starting next week. As first reported by Mashable, Microsoft is removing Twitter as an option from its digital […]

March 29, 2023

The recent launch of ChatGPT has made artificial intelligence the most buzzed about topic in tech. For marketers though, AI is old news. The majority (61%) of marketers in 2023 have used AI in their marketing activities, according to a […]

March 24, 2023

Currently only one model is typically displayed per product on the Levi’s app and website, as is the case for many brands. With AI-generated models, Levi’s is hoping to change that. The clothing company plans to test the technology later […]

March 21, 2023

While positive employee experiences can enhance customer experiences, negative employee experiences can have the opposite effect. A famous SNL sketch parodies the frustrating experience of trying to cancel cable service, with a customer being repeatedly put on hold, transferred to […]