The recent launch of ChatGPT has made artificial intelligence the most buzzed about topic in tech. For marketers though, AI is old news. The majority (61%) of marketers in 2023 have used AI in their marketing activities, according to a survey from Influencer Marketing Hub.
But despite the fairly high percentage of marketing teams using AI — for chatbots, ad targeting, content creation, etc. – CMOs do not have the confidence of the C-suite.
In fact, they are viewed as — how shall I put this — “digital laggards.”