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Why Marketing Leaders Need to Harness the Power of AI Now

March 29, 2023

Via: CMSWire

The recent launch of ChatGPT has made artificial intelligence the most buzzed about topic in tech. For marketers though, AI is old news. The majority (61%) of marketers in 2023 have used AI in their marketing activities, according to a survey from Influencer Marketing Hub.

But despite the fairly high percentage of marketing teams using AI — for chatbots, ad targeting, content creation, etc. – CMOs do not have the confidence of the C-suite.

In fact, they are viewed as — how shall I put this — “digital laggards.”

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