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Marketing Reinvention: 4 Big Lessons Learned Over 4 Decades

March 29, 2023

Via: CMSWire

New media channels have always forced the advertising industry to adapt, but their proliferation since the ’90s has been uniquely disruptive. In that time, technological advancements granted better access to audiences and target markets, encouraging brands to use more niche, loyalty-building tactics.

With each passing decade came a lesson (or two) that still applies today. Here’s what you can learn from the last four decades of marketing:

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