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Meta Launches New Reels Ad Options as it Leans into Consumption Shifts

March 28, 2023

With Reels gaining more momentum on Facebook and Instagram, Meta’s rolling out some new ad options to help advertisers maximize their promotions opportunities within short-form video clips.

First off, Meta’s making its Click-to-Messenger Ads available within Facebook Reels, which will enable businesses to drive direct DM contact via Reels clips.

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