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Levi’s to test AI-generated models

March 24, 2023

Currently only one model is typically displayed per product on the Levi’s app and website, as is the case for many brands. With AI-generated models, Levi’s is hoping to change that. The clothing company plans to test the technology later on this year.

“While AI will likely never fully replace human models for us, we are excited for the potential capabilities this may afford us for the consumer experience,” Amy Gershkoff Bolles, global head of digital and emerging technology strategy at Levi’s, said in a press release. “We see fashion and technology as both an art and a science, and we’re thrilled to be partnering with, a company with such high-quality technology that can help us continue on our journey for a more diverse and inclusive customer experience.”

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