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Klarna overhauls mobile app with AI-powered shopping feed

April 27, 2023

Klarna’s new features see the brand trying to give retailers, creators and shoppers additional incentive to use its app, arriving as mobile shopping continues to gain traction.

Perhaps the buzziest of the new features, the AI-powered shopping feed is powered by Klarna’s proprietary AI product recommendation engine. The effort follows a recent tie-up between the company and OpenAI’s ChatGPT to offer an integrated plug-in for those using the generative AI tool to search for shopping ideas.

There’s something for creators as well. In a push to grow its creator network, Klarna added a feature allowing creators to launch storefronts through the company paired with tools to help drive success.

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