People have started to turn to AI tools as frequently as they do Google for search queries. Much of the online buzz focuses on content, a key component of SEO strategy. However, marketers are beginning to ask whether they can also use AI in SEO planning.
The short answer is yes — with an asterisk.
Each of the current AI tools contain some limitations with how they rely on web data, but they can offer ways to organize the inspection of on-page SEO elements and tasks. The end result is a faster productivity because some of the guesswork in SEO performance management has been removed.
