In a recent conversation between Jen Evans of B2B News Network and Neil Patel, a renowned entrepreneur and digital marketing expert, several topics emerged regarding the ever-evolving landscape of artificial intelligence (AI) and its impact on the field of marketing. This article explores the key insights discussed in the conversation and sheds light on the potential opportunities and challenges that arise through the rise of AI and digital marketing.
The Endurance of Established Platforms:
NP: “The older platforms still have the majority of the audience and the traffic. They may not be as sexy or talked about as the new platforms, but they still work. It’s essential to leverage both the new and established platforms in your marketing strategy.”
