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What Does Instagram’s Threads Mean for Customer Experience Professionals?

July 12, 2023

Via: CMSWire

As of July 5, 2023, I was the 11,508,230th person (they give you a badge) to sign up for Meta’s new app “Threads.” (Cue unnecessarily, overly excited brain that has spent more time indulging in the simplicity of this app in 24 hours, than getting sleep).

What is Threads? Simply put, Elon Musk’s Twitter nemesis. It’s Twitter without the hashtags, bots and ads that clog nearly every other social media platform — and it’s awesome. For those of us who have joined already, we’ve spent countless minutes (hours) forming new connections, reacting to lighthearted, humorous posts, and chatting about the future of this shiny new CX/social media “toy” that we have high hopes for — especially for CX practitioners.

It’s MySpace-level excitement with Clubhouse-level curiosity.

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