Artificial intelligence (AI) in marketing has captivated experts, as they continue to leverage the combination of human creativity and intelligent tech to better learn, understand and engage with the customer at an individual level.
The creation of hyper-personalized online experiences still remains a distant goal, often considered a pipe dream by many marketing teams. However, the momentum at which AI marketing is continually expanding brings new innovative opportunities to the table, enabling marketers to better understand customer behavior and experiences, and provide real-time solutions.
