What is digital first? It isn’t an afterthought or an add-on. It’s about embracing digital interaction with your customers. It’s the primary mechanism for reaching whatever audience you’re trying to reach wherever they are — whether on a website or a mobile device/app.
It could be signage in a building or at a conference. It could be electronic billboards to the airport, as you’re boarding your flight. It could even be at the gas station. Now, there are opportunities to serve up content to various audiences. And so really taking advantage of the power of digital to reach customers in a very personalized way is essential these days.
