Artificial intelligence is a valuable tool that significantly more companies have started to incorporate into their content practices in this past year alone. But companies should remember that not all generative AI solutions are created equal.
Content teams are learning this in real time as they try to carefully word prompts to get the exact right result — only to find out that they need to work much longer on the generated copy to make sure it fits their needs. Using AI to create a more efficient process is not as straightforward as they’d like it to be. Some of the key challenges content teams face with current AI solutions include integration, prompt creation, composing AI and understanding context.
