YouTube’s looking to help creators drive more traffic from Shorts, with a new option that will enable you to link a Shorts clip to a longer video, in order to merge Shorts viewers over to your extended offerings.
As you can see in this example, with the new process, you’ll be able to add a YouTube link to any Short that you’ve created, via a new option within YouTube Studio. That link will then be displayed in the description of the Short, along with a play button to encourage users to tap through. And once they do, they’ll be taken to the relevant video, aligned with the Short, effectively expanding their content experience.
