Tag: content

February 13, 2024

Good news for YouTube creators, with the platform announcing an update to YouTube Studio on mobile, which will now enable direct uploads from the management app. As you can see in these example screens, now, creators will be able to […]

October 17, 2023

While TikTok is largely dominated by younger users, many older groups are now active in the app, while parents, both old and young, also use TikTok to connect with relatable content and communities, in order to share their experiences and […]

June 8, 2023

Marketers in charge of social media are in a bit of a pickle: They must create content that resonates with human beings while also impressing machine algorithms. It’s a challenge, but also an opportunity to capitalize on artificial intelligence’s ability […]

April 5, 2023

Here’s a salient point for TikTok marketers – TikTok users are more open to ads than general internet users, which means that promotions in the app are likely more welcome than they are on Facebook, Instagram, etc. That’s according to […]

March 21, 2023

LinkedIn is launching a native post scheduling feature, while company pages will also now be able to follow other pages in the app. The changes are part of the platform’s latest feature update – here’s an overview of the latest […]

February 14, 2023

Pinterest is following the lead of TikTok by adding longer video clips in its Idea Pins format, providing another way to maximize engagement with your content. As you can see in this example, shared by Lindsey Gamble, users can now […]

December 7, 2022

Instagram’s looking to provide more transparency for creators with a new update to its in-app Account Status dashboard that will indicate whether your content is eligible to be recommended by its various systems, and will also provide pointers on how […]

October 24, 2022

Marketers and merchants looking to develop their social media skills can enroll in free online courses from educators and practitioners. Here is a list of free courses to hone your social media marketing skills. There are courses on writing for […]

September 16, 2022

Could this be a killer blow for TikTok and its short-form video leadership? That might sound like an extreme take, but YouTube, via YouTube Shorts, is ramping up its pitch for top short-form creative talent, with The New York Times […]

September 12, 2022

You know what really grinds Twitter’s gears? The fact that its cultural influence extends far beyond its 238 million total mDAU, a figure that puts it well behind most other social apps in terms of direct usage. For years, Twitter […]

August 30, 2022

The secret sauce of TikTok’s massive success is its highly attuned algorithm, which learns, literally within minutes, what you want to see more of, what you don’t like, and then translates that into an increasingly addictive stream of short video […]

August 25, 2022

Looking to get a better handle on LinkedIn, and how its algorithms surface certain content in different forms? Today, LinkedIn has shared a new overview of how it’s refining its search and discovery elements, with its search algorithm now putting […]

August 17, 2022

As TikTok’s influence grows, it becomes an even biggerWith the US midterms coming up, every major social network is working to get ahead of an expected rush of misinformation, division, angst and hate, with each app deploying a range of […]

August 15, 2022

“Increasing data size shrinks confidence intervals but magnifies the effect of survey bias: an instance of the Big Data Paradox,” a study in Nature magazine has stated. What this means is that Big Data can give you great confidence in […]

August 5, 2022

As we move further into the second decade of the 21st century, marketing experts say you can’t build a successful business without content marketing. According to recent research from Semrush, 97% of businesses surveyed include content marketing in their overall […]

August 2, 2022

LinkedIn has launched a new, dedicated community for B2B marketers, with the LinkedIn Collective designed to ’inspire excellence and success’ for B2B strategists specifically. The community will be a central hub of sorts for B2B marketing discussion and knowledge sharing, […]

July 28, 2022

Digital marketing strategies place a lot of weight on content creation and generation. And, of course, this is a significant aspect of any content strategy. But what about your already-published content that’s months, maybe even years old? Have you ever […]

July 28, 2022

Amid rising costs, and an increasingly uncertain ad market, Meta has begun informing US news publishers that it will not renew exclusive content deals with them, as it shifts away from its dedicated News Tab strategy. As reported by The […]

July 27, 2022

Under increasing scrutiny from regulators, and amid various lingering questions and concerns about its ownership and its content approach, TikTok is looking to provide more assurance that it’s not censoring certain content, or amplifying certain perspectives, via new API access […]

July 15, 2022

TikTok is making it easier for users to filter videos that could be deemed unsafe for younger audiences. Addressing criticism over security and user exposure to potentially harmful content, the company has already added parental controls. But the latest addition […]