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Tag: content


Advertising & Marketing, Technology

18 Free Courses on Social Media Marketing

October 24, 2022

Via: Practical Ecommerce

Marketers and merchants looking to develop their social media skills can enroll in free online courses from educators and practitioners. Here is a list of free courses to hone your social media marketing skills. There are courses on writing for […]


Apps & Sites, Mobile Commerce

YouTube’s Looking to Provide Direct Monetization for Shorts, a Big Shift in the Short-Form Content Battle

September 16, 2022

Via: Social Media Today

Could this be a killer blow for TikTok and its short-form video leadership? That might sound like an extreme take, but YouTube, via YouTube Shorts, is ramping up its pitch for top short-form creative talent, with The New York Times […]


Apps & Sites, Mobile Commerce

Twitter Shares New Insights into the Role that Tweets Play in the Broader News Ecosystem

September 12, 2022

Via: Social Media Today

You know what really grinds Twitter’s gears? The fact that its cultural influence extends far beyond its 238 million total mDAU, a figure that puts it well behind most other social apps in terms of direct usage. For years, Twitter […]


Apps & Sites, Mobile Commerce

Instagram Launches New Tools to Help Refine Content Recommendations

August 30, 2022

Via: Social Media Today

The secret sauce of TikTok’s massive success is its highly attuned algorithm, which learns, literally within minutes, what you want to see more of, what you don’t like, and then translates that into an increasingly addictive stream of short video […]


Apps & Sites, Mobile Commerce

LinkedIn Provides New Insight into How it’s Improving the Quality of its Search Results

August 25, 2022

Via: Social Media Today

Looking to get a better handle on LinkedIn, and how its algorithms surface certain content in different forms? Today, LinkedIn has shared a new overview of how it’s refining its search and discovery elements, with its search algorithm now putting […]


Apps & Sites, Mobile Commerce

TikTok Outlines its Preparations for the Upcoming US Midterms

August 17, 2022

Via: Social Media Today

As TikTok’s influence grows, it becomes an even biggerWith the US midterms coming up, every major social network is working to get ahead of an expected rush of misinformation, division, angst and hate, with each app deploying a range of […]


Analytics & Data

Big Data Trumps Quality Content

August 15, 2022

Via: CMSWire

“Increasing data size shrinks confidence intervals but magnifies the effect of survey bias: an instance of the Big Data Paradox,” a study in Nature magazine has stated. What this means is that Big Data can give you great confidence in […]


Advertising & Marketing, Technology

Why Strategy Is Not an Option in Content Marketing

August 5, 2022

Via: CMSWire

As we move further into the second decade of the 21st century, marketing experts say you can’t build a successful business without content marketing. According to recent research from Semrush, 97% of businesses surveyed include content marketing in their overall […]


Mobile Commerce, Mobile Marketing

LinkedIn Launches ‘LinkedIn Collective’, a New Approach to Original Content on the Platform

August 2, 2022

Via: Social Media Today

LinkedIn has launched a new, dedicated community for B2B marketers, with the LinkedIn Collective designed to ’inspire excellence and success’ for B2B strategists specifically. The community will be a central hub of sorts for B2B marketing discussion and knowledge sharing, […]


Advertising & Marketing, Technology

What Is a Content Refresh and How Do You Do Them?

July 28, 2022

Via: CMSWire

Digital marketing strategies place a lot of weight on content creation and generation. And, of course, this is a significant aspect of any content strategy. But what about your already-published content that’s months, maybe even years old? Have you ever […]


Apps & Sites, Mobile Commerce

Meta Tells US Publishers That its Cutting Funding for News Tab Content

July 28, 2022

Via: Social Media Today

Amid rising costs, and an increasingly uncertain ad market, Meta has begun informing US news publishers that it will not renew exclusive content deals with them, as it shifts away from its dedicated News Tab strategy. As reported by The […]


Mobile Commerce, Mobile Marketing

TikTok Will Provide More Insight into Content Trends and Moderation via New Research Initiative

July 27, 2022

Via: Social Media Today

Under increasing scrutiny from regulators, and amid various lingering questions and concerns about its ownership and its content approach, TikTok is looking to provide more assurance that it’s not censoring certain content, or amplifying certain perspectives, via new API access […]


Apps & Sites, Mobile Commerce

TikTok expands inappropriate content filtering options

July 15, 2022

Via: Business of Apps

TikTok is making it easier for users to filter videos that could be deemed unsafe for younger audiences. Addressing criticism over security and user exposure to potentially harmful content, the company has already added parental controls. But the latest addition […]


Apps & Sites, Mobile Commerce

TikTok Launches New Tools to Help Protect Users from Potentially Offensive and Harmful Content

July 13, 2022

Via: Social Media Today

Amid various investigations into how it protects (or doesn’t) younger users, TikTok has announced a new set of filters and options to provide more ways to limit unwanted exposure in the app. First off, TikTok has launched a new way […]


Advertising & Marketing, Technology

180 Marketing Founder: 4 Buckets to SEO

June 17, 2022

Via: Practical Ecommerce

To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority. “The first [bucket] is link building from quality sites,” he told me. “You might have good content […]


Apps & Sites, Mobile Commerce

TikTok adds new insights to Creative Center

June 7, 2022

Via: Business of Apps

TikTok is making it easier for brands and marketers to see what hashtags and influencers are trending by adding new insights to its Creative Center. The added insights are aimed at advertisers looking to get a better overview of the […]


Apps & Sites, Mobile Commerce

Instagram’s Working on a Video Reaction Option for Reels

May 25, 2022

Via: Social Media Today

The success of TikTok largely comes down to participatory trends, and the capacity for anyone to not only consume clips in the app, but to also engage with any meme or challenge with their own take. Well, that and its […]


Advertising & Marketing, Technology

What is Technical SEO — and How Important is it For Your Website?

May 17, 2022

Via: B2B News Network

Technical SEO, or Search Engine Optimization, is a tactic that optimizes a website to better allow search engines like Google to index and render it. It is one of the most important and impactful ways to drive website traffic, yet […]


Apps & Sites, Mobile Commerce

Top 15 Brands on Instagram, for Inspiration

May 16, 2022

Via: Practical Ecommerce

Following top brands on Instagram can help merchants understand what content works best and generate ideas for their own marketing campaigns. Here is a list of the top brands (excluding celebrities) on Instagram ranked by followers. These brands use behind-the-scenes […]


Mobile Commerce, Mobile Marketing

YouTube Answers Common Questions About its Recommendation Algorithms to Help Improve Channel Performance

March 10, 2022

Via: Social Media Today

Looking to get a better understanding of how YouTube’s systems work, and how you can work with them to maximize the performance of your content? YouTube’s Rachel Alves has shared a new video on the Creator Insider channel, which sees […]