image credit: Pixabay

YouTube’s Looking to Provide Direct Monetization for Shorts, a Big Shift in the Short-Form Content Battle

September 16, 2022

Could this be a killer blow for TikTok and its short-form video leadership?

That might sound like an extreme take, but YouTube, via YouTube Shorts, is ramping up its pitch for top short-form creative talent, with The New York Times reporting that YouTube will soon add a new, direct monetization option for Shorts, which would provide a clearer pathway for short-form content creators to make money purely for their clips.

As per NYT:

“YouTube will bring ads to Shorts, according to meeting and two people familiar with the situation. The company plans to pay creators 45 percent of the ad money, according to one of the people. YouTube creators have traditionally received 55 percent of the money from the ads that play before and during their videos.”

Read More on Social Media Today