“Increasing data size shrinks confidence intervals but magnifies the effect of survey bias: an instance of the Big Data Paradox,” a study in Nature magazine has stated. What this means is that Big Data can give you great confidence in being entirely wrong.
Organizations are suffering from data overload. And the problem will get exponentially worse over the coming years. Expect to hit a series of data overload crises between now and 2030, as Big Data floods organizations and sinks their capacity to manage properly.