The secret sauce of TikTok’s massive success is its highly attuned algorithm, which learns, literally within minutes, what you want to see more of, what you don’t like, and then translates that into an increasingly addictive stream of short video clips in the app.
Instagram knows this, which is why it’s now leaning into more AI-fueled recommendations, which it says have increased engagement significantly since being integrated into user feeds.
But that’s clearly not enough, because today, Instagram has announced some new features designed to help users provide more direct input into what they’re shown in the app, in order to further align their IG feed to their preferences.
