Pinterest is following the lead of TikTok by adding longer video clips in its Idea Pins format, providing another way to maximize engagement with your content.
As you can see in this example, shared by Lindsey Gamble, users can now upload 5-minute videos as Idea Pins, which is an expansion on the 60-second limit that’s been in place up till now.
That will provide more capacity to tell a story within your Idea Pins, and with Pinterest serving over a billion video views per day, it’s worth considering in your process.
