Marketers in charge of social media are in a bit of a pickle: They must create content that resonates with human beings while also impressing machine algorithms.
It’s a challenge, but also an opportunity to capitalize on artificial intelligence’s ability to automate tasks, analyze data and make recommendations.
AI, specifically generative AI, is no stranger to controversy. It is currently reducing marketing and media jobs and has been prone to misinformation and bias. But AI’s use as a social media management tool offers the kind of efficiency, scale and cost savings that are too good to ignore. And it’s not as if human marketers are out of the loop.
