You know what really grinds Twitter’s gears? The fact that its cultural influence extends far beyond its 238 million total mDAU, a figure that puts it well behind most other social apps in terms of direct usage.
For years, Twitter has been trying to re-frame the discussion around user counts, arguing that tweets are actually seen and read by a lot more people than this. It just can’t track them – though it has tried, with graphic depictions like this, in which Twitter suggests that hundreds of millions more people see tweets, even if they don’t actually log in to do it.
