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Why Strategy Is Not an Option in Content Marketing

August 5, 2022

Via: CMSWire

As we move further into the second decade of the 21st century, marketing experts say you can’t build a successful business without content marketing. According to recent research from Semrush, 97% of businesses surveyed include content marketing in their overall marketing strategy.

However, there’s a catch. Of the 1,500 companies surveyed, 78% that said content marketing helped their business had a documented content marketing strategy in place. On the other hand, 81% of companies dissatisfied with contentmarketing did not have a strategy.

Good content marketing is like storytelling. Not having a strategy in place is like telling a story out of order and not knowing who’s listening.

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