Looking to get a better handle on LinkedIn, and how its algorithms surface certain content in different forms?
Today, LinkedIn has shared a new overview of how it’s refining its search and discovery elements, with its search algorithm now putting less focus on alignment to your noted interests over time, and more on maximizing broader discovery, while also incorporating diversity considerations into the mix.
As explained by LinkedIn:
“Post search saw strong organic growth in 2020, with a 35% year-over-year increase in user engagement. As we watched content continue to grow and diversify on the platform, the Flagship.