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LinkedIn Launches ‘LinkedIn Collective’, a New Approach to Original Content on the Platform

August 2, 2022

LinkedIn has launched a new, dedicated community for B2B marketers, with the LinkedIn Collective designed to ’inspire excellence and success’ for B2B strategists specifically.

The community will be a central hub of sorts for B2B marketing discussion and knowledge sharing, with LinkedIn’s editorial team curating the best posts and updates.

As explained by LinkedIn:

“The Collective will offer groundbreaking thought leadership and content resources informed by LinkedIn data and insights, our team of experts, and leaders across the B2B marketing industry. With the Collective, we want to showcase what it looks like to build a content brand on LinkedIn, proper.”

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