Digital marketing strategies place a lot of weight on content creation and generation. And, of course, this is a significant aspect of any content strategy.
But what about your already-published content that’s months, maybe even years old? Have you ever thought about revamping your existing content? By refreshing your past content, you may trigger new performance results and drive traffic without having to write an entirely new article.
Before we get into how to refresh your content, let’s review the basics to give you a better understanding of this practice and its importance.