Category: Platforms

March 9, 2022

Digital Asset Management (DAM) platform Bynder, headquartered in Amsterdam, announced the acquisition of UK-based GatherContent in a press release on March 3, 2022. Post-merge, Bynder has approximately 500 employees globally. Alice Deer, CEO and co-founder of GatherContent, will take charge […]

February 18, 2022

Marketing intelligence solutions-based company Clearbit announced their new Data Activation Platform this Tuesday. The platform is available immediately for B2B marketing teams focused on creating demand, capturing intent and optimizing their pipeline. Over the past 18 months, the B2B marketing […]

February 17, 2022

Elastic, the Mountain View, Calif.-based company behind Elasticsearch, has announced the general availability of Elastic 8.0. The latest version of the platform includes enhancements across the Elastic Search Platform and its Enterprise Search, Observability and Security solutions. Updates include native […]

January 24, 2022

Adobe has unveiled new Adobe Experience Cloud tools that company officials say empower retailers to deliver personalized shopping experiences both in-store and online. The product innovations provide flexible payment options, turn physical stores into pickup points so purchases can be […]

January 19, 2022

The marketing technique called clienteling is used by retail workers to establish long-term relationships with key customers. When applied to e-commerce, the practice is based on having access to data about their preferences, behaviors, and purchases. A relatively new variation […]

November 19, 2021

Nike is taking its first big step into the metaverse with the immersive new Roblox platform, an online sports park and showcase for the brand’s products, new and old. A move like this was potentially expected after reports surfaced in […]

November 17, 2021

Under the codename Project Neo, low-code platform OutSystems unveiled its new application platform today, looking to enable development teams to build state-of-the-art cloud applications. According to the company, OutSystems built Project Neo from the ground up, with the goal of […]

November 1, 2021

arketing platform Simon Data announced the launch of two new products last week – along with an expansion of its customer data platform, aimed at helping digitally native companies deliver their customer experiences in a new way. According to the […]

October 29, 2021

Social media platforms have spent the last few years introducing more purchasing features in the hopes of finally bringing social commerce to fruition. Their efforts have been paying off, as nearly 80 million U.S. consumers purchased a product or service […]

October 21, 2021

Google’s looking to play a bigger role in fueling the burgeoning creator economy with a new platform designed to help creators maximize their efforts. As explained in the video clip, Google’s new ‘Google for Creators’ resource provides a range of […]

October 8, 2021

Software as a service (SaaS) management platform provider BetterCloud, announced its partnership with VMware this week – looking to unify the employee experience through greater security and automation. VMware’s Anywhere Workspace will now be available as “VMware SaaS App Management […]

September 24, 2021

When Salesforce announced that it was buying Slack nine months ago, it was a big deal. It wasn’t cheap so clearly Salesforce had a plan. What the plan was, was never really clear. At the recent Dreamforce conference, which returned […]

September 17, 2021

Salesforces’ new AI-powered integration is now available for use in the company’s “Marketing Cloud” software. The additions announced today include Einstein Engagement Scoring in Salesforce CDP, Interaction Studio Templates, and Datorama Connectors. The move is set to make third-party data […]

September 13, 2021

Acquia, a Boston-based digital experience management software company, has announced that it has agreed to acquire Widen, a cloud-native digital asset management (DAM) and product information management (PIM) software provider. The move represents the latest acquisition for a digital experience […]

September 9, 2021

LinkedIn is looking to boost its professional education presence once again with the expansion of its professional Learning Hub, launched in beta back in April, to more organizations. The Learning Hub enables businesses to provide professional development opportunities to their […]

September 7, 2021

Back in June, Google released its ‘Core Web Vitals’ search algorithm update, which factors in a range of new experience elements relating to page load times, responsiveness and visual stability, all of which can now have a direct impact on […]

August 26, 2021

The recent run of dealmaking in the ad tech world — such as Mediaocean’s acquisition of Flashtalking and Magnite’s closed buy of SpotX — shows no signs of stopping, with Liftoff and Vungle the latest to strike a deal. The […]

August 19, 2021

Digital Experience Platforms (DXPs) are challenging to deploy and operate. Customers recognize the reality of the multivendor, multi-product stack on the path to create digital customer experiences, leaving vendors focused on modernizing their tech stacks and simplifying how their parts […]

August 16, 2021

Dentsu’s 15% organic revenue growth was welcome news for the holding company after seeing revenue decline in Q1 amid the continued effects of the coronavirus pandemic. As the economy began to recover in Q2, Dentsu saw increased revenues as client […]

July 16, 2021

Foundry joins other platforms aiming to enhance and expand digitally native brands that have raised money in recent months. The company said its goal is to optimize brands for third-party marketplaces like Amazon and Walmart, as well as other channels […]