Acquia, a Boston-based digital experience management software company, has announced that it has agreed to acquire Widen, a cloud-native digital asset management (DAM) and product information management (PIM) software provider.
The move represents the latest acquisition for a digital experience management software provider, following moves from Bloomreach, Sitecore and Optimizely earlier this year. Those three each acquired customer data platforms (CDPs), something Acquia did in late 2019 with its acquisition of AgilOne.
