Marketing intelligence solutions-based company Clearbit announced their new Data Activation Platform this Tuesday. The platform is available immediately for B2B marketing teams focused on creating demand, capturing intent and optimizing their pipeline.
Over the past 18 months, the B2B marketing landscape has shifted significantly — and permanently. More prospects are working from home. And while online buying has increased, reduced utility of cookies as identifiers has made it more challenging for for B2B marketers to gain clear insight into their digital funnel. It’s now imperative for companies to have real-time intelligence about their target market and engaged prospects. Clearbit’s new, integrated platform provides that real-time intelligence — and allows teams to apply it to each step of their customer journey.
