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Digital brand platform Foundry raises $100M

July 16, 2021

Foundry joins other platforms aiming to enhance and expand digitally native brands that have raised money in recent months.

The company said its goal is to optimize brands for third-party marketplaces like Amazon and Walmart, as well as other channels to kick-start their growth. The company also said it relies on a proprietary tool to measure brands based on criteria such as growth potential, scalability and durability.

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