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Salesforce Integrates AI Into Its Marketing Cloud Software

September 17, 2021

Via: CMSWire

Salesforces’ new AI-powered integration is now available for use in the company’s “Marketing Cloud” software. The additions announced today include Einstein Engagement Scoring in Salesforce CDP, Interaction Studio Templates, and Datorama Connectors.

The move is set to make third-party data the trusted foundation of Salesforces’ digital strategy – aimed to optimize its marketing impact with unified analytics. This is a result of Salesforce working to combine Slack, the already-popular business communications platform, with their new AI strategy.

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