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The B2B USA market size went down to $5.56 billion in 2020 due to the pandemic but is anticipated to touch $14.5 billion by 2024. A similar trend is expected for the global market as well.
However, B2B business challenges remain there. Starting from technologically advanced competitors to struggling with a marketing strategy and demanding customers to the longer buying process, all these reasons push you to adopt more mature and smarter ways to meet business goals.
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