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Adobe Updates Experience Cloud to Boost Personalized Retail Experiences

January 24, 2022

Via: CMSWire

Adobe has unveiled new Adobe Experience Cloud tools that company officials say empower retailers to deliver personalized shopping experiences both in-store and online. The product innovations provide flexible payment options, turn physical stores into pickup points so purchases can be delivered faster, allow connections with customers via mobile and enable experiences from browse to buy, according to Adobe officials.

Adobe Experience Cloud allows marketers to access business applications such as web content management, digital asset management, commerce, analytics, a customer data platform and personalization.

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