arketing platform Simon Data announced the launch of two new products last week – along with an expansion of its customer data platform, aimed at helping digitally native companies deliver their customer experiences in a new way.
According to the company, Simon Data’s marketing platform now features Simon Journeys, and Simon Mail. Simon Journeys works to leverage the company’s data capabilities to drive revenue and engagement, using newly added features and tools – meant to target and personalize content across all channels while determining who, what, where and when to deliver content.
