When Salesforce announced that it was buying Slack nine months ago, it was a big deal. It wasn’t cheap so clearly Salesforce had a plan. What the plan was, was never really clear.
At the recent Dreamforce conference, which returned as an in-person event in San Francisco this year, Slack announced a bunch of new releases that seem to indicate that Slack is not really changing direction, even if its future has a lot of Salesforce in it. In fact, if you look at the releases, it looks like Slack will continue to develop as digital hub, albeit one that has Salesforce services tied to it.