Digital Asset Management (DAM) platform Bynder, headquartered in Amsterdam, announced the acquisition of UK-based GatherContent in a press release on March 3, 2022. Post-merge, Bynder has approximately 500 employees globally.
Alice Deer, CEO and co-founder of GatherContent, will take charge of strategy for increasing content operations in her new role as GatherContent General Manager, while Angus Edwardson, GatherContent co-founder, will lead product innovation as Technical Director.
Bob Hickey, CEO of Bynder, told CMSWire that the benefits to Bynder and its clients were instantly obvious with GatherContent.
