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Digital Clienteling Platform Breathes Life Into Live Commerce

January 19, 2022

The marketing technique called clienteling is used by retail workers to establish long-term relationships with key customers. When applied to e-commerce, the practice is based on having access to data about their preferences, behaviors, and purchases.

A relatively new variation of this concept is digital clienteling. It follows many of the established marketing strategies but uses digital channels to engage customers outside the physical store.

In any form, clienteling is not a replacement term for customer service. The latter is a generalized term for all customer–associated experiences. Clienteling, on the other hand, is a smaller subsection of customer service that is entirely about building customer relationships.

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