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What Marketers Need for the Digital Experience Platforms Multivendor Reality

August 19, 2021

Via: CMSWire

Digital Experience Platforms (DXPs) are challenging to deploy and operate. Customers recognize the reality of the multivendor, multi-product stack on the path to create digital customer experiences, leaving vendors focused on modernizing their tech stacks and simplifying how their parts interoperate. Customers are mostly satisfied with services but less so the products themselves.

Forrester researchers shared these findings in their Forrester Wave: Digital Experience Platforms, Q3 2021 (subscription required) report released last month. The research firm analyzes who it feels are the most significant DXP vendors in its assessment, which last came in 2019.

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