The recent run of dealmaking in the ad tech world — such as Mediaocean’s acquisition of Flashtalking and Magnite’s closed buy of SpotX — shows no signs of stopping, with Liftoff and Vungle the latest to strike a deal. The two companies currently operate as complementary partners within the marketing ecosystem, per the announcement, each with histories of providing solutions to enhance the effectiveness and monetization of mobile apps and games.
On the demand side, Liftoff’s technology helps mobile app marketers acquire and retain users, delivering 2 billion ads each day around the globe across more than 550,000 mobile apps through machine learning, prediction and creative optimization.
