Tag: seo

July 14, 2022

A challenge of optimizing a blog for organic search is that older articles fade into the archives. The result is fewer internal links to that dated content and a gradual loss of rankings. Luckily for WordPress users, there are plugins […]

July 12, 2022

Google has published a new overview of key best practices and tips for those taking part in its Ad Manager program, which provides more insight into what Google’s looking for in partner publisher sites, and how you can ensure you […]

June 30, 2022

Thanks to a few powerful and free extensions, Google Chrome is my go-to browser for search engine optimization. I’ll describe those extensions in this post. Keyword Research I’m constantly seeking new sources of keyword inspiration for new and existing content. […]

June 17, 2022

To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority. “The first [bucket] is link building from quality sites,” he told me. “You might have good content […]

May 18, 2022

Content marketing is non-negotiable for today’s marketers since it is an effective way to reach target audiences. As such, nearly all modern companies and their marketers have solid content marketing strategies that are successful to varying degrees. According to a […]

May 17, 2022

Technical SEO, or Search Engine Optimization, is a tactic that optimizes a website to better allow search engines like Google to index and render it. It is one of the most important and impactful ways to drive website traffic, yet […]

April 11, 2022

In marketing you must jump at your opportunities, sometimes requiring a flying leap. Consumer behavior changes from the pandemic are encouraging that leap in search engine optimization (SEO) terms today. As a marketer, you now have two years of pandemic-influenced […]

April 5, 2022

Repurposing content is a critical priority for connecting with customers now. The pandemic has altered how customers search for information, and new trends among platforms have altered the options for every kind of marketing imaginable. In an earlier post, I […]

March 10, 2022

Prodport made their public launch in the U.S. and Germany today. The tool dynamically matches product content with customer intelligence to personalize product detail pages and increase conversion rates. It is delivered via an intuitive solution that enables collaboration between […]

January 6, 2022

For years title tags were the primary element of organic search optimization. They helped Google match search queries to web pages, and they were the most prominent part of result-page snippets, with the query in bold. Titles remain important for […]

October 5, 2021

Moz, which produces search engine optimization technology, has announced the launch of True Competitor. This new tool, currently in beta, joins a suite of research tools within Moz Pro. It is designed to help users identify a website’s true competitors […]

October 5, 2021

As it slowly progresses towards a cookie-free web environment, which will change the way data can be processed and attributed, Google’s looking to add more machine learning tools into Google Analytics, as well as additional insights elements to help marketers […]

September 9, 2021

There has been some serious consolidation of B2B tech marketing in the UK recently. The Marketing Practice (TMP) has acquired Kingpin Communications. The merger brings together two leaders in B2B technology marketing. Last month, TMP acquired Omobono, a digital experiences […]

August 31, 2021

Keyword research can be a lot like lawn care. Choosing keywords is like mowing the lawn — it’s the bare minimum to keep things in good shape. Keyword mapping is where the SEO refinement happens — the edging around the […]

August 2, 2021

While the main focus of your content should always be your audience, and producing material that people want to read and engage with, SEO is also another key consideration, with your posts, updates and web pages all playing a role […]

July 14, 2021

Search Engine Optimization (SEO) is one of the top skills that are needed by marketing professionals. It’s getting more challenging every day to understand the ins and outs of this art form. HubSpot offers an SEO certification that can increase […]

July 6, 2021

Creating great content that targets your ideal customer, ensuring it’s on all of your relevant channels, and optimized for SEO are some of the main things that the average marketer is focused on every week. But what about ensuring that […]

April 29, 2021

The signs in the digital customer experience industry have been clear for years now: marketers and those charged with creating digital experiences recognize that customers and prospects navigate brands digitally outside of websites. No argument here. And the analysts have […]

April 14, 2021

Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not […]

April 2, 2021

Outside of business, sports immediately comes to mind when I think of achievement and performance. There’s nothing quite like the thrill of a close game or seeing a history-making play. High-performing athletes are really fun to watch, but they also […]