Technical SEO, or Search Engine Optimization, is a tactic that optimizes a website to better allow search engines like Google to index and render it. It is one of the most important and impactful ways to drive website traffic, yet it’s still something many people overlook.
If you aren’t very tech-savvy this can sound intimidating, but don’t worry— this article will cover all of the basics of technical SEO.
Why is technical SEO so important?
All modern search engines have technical requirements that, when met, allow the search engine to include your site in search results. SEO of the technical variety is written just for the search engine to read, and it adheres to the engine’s technical requirements.