For years title tags were the primary element of organic search optimization. They helped Google match search queries to web pages, and they were the most prominent part of result-page snippets, with the query in bold.
Titles remain important for SEO. But a lot has changed, and little is straightforward.
What Is a Title Tag?
A title tag is an HTML element that should describe the page’s purpose so that humans and search engines quickly understand. It also appears as the name of a browser tab.
