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SEO: How to Optimize Title Tags for Ecommerce

January 6, 2022

For years title tags were the primary element of organic search optimization. They helped Google match search queries to web pages, and they were the most prominent part of result-page snippets, with the query in bold.

Titles remain important for SEO. But a lot has changed, and little is straightforward.

What Is a Title Tag?

A title tag is an HTML element that should describe the page’s purpose so that humans and search engines quickly understand. It also appears as the name of a browser tab.

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