TikTok is taking a bigger crack at the OOH market through a deal with Atmosphere, whose streaming platform supplies curated content to TV screens in commercial spaces like waiting rooms, gyms and restaurants. Despite the COVID-19 pandemic continuing to impact the in-person attendance of such venues in many parts of the U.S., the startup has significantly expanded its network and secured greater financial support. Earlier this week, it announced a $100 million round of funding.
